About Us

Awaken. Rise. Heal

At Hō‘ala Wellness Consulting, our name reflects our purpose. Hō‘ala—a Hawaiian word meaning “to rise” or “to awaken”—captures the essence of what we do: helping individuals reconnect with their body’s natural intelligence to heal, restore balance, and thrive

Our approach is rooted in pro-metabolic nutrition and functional medicine, with a strong emphasis on identifying the root causes of health concerns. We draw from a broad foundation of metabolic and physiological research—including the work of Dr. Ray Peat—whose studies in thyroid function, cellular energy, and hormone balance support our metabolism-centered approach to healing.

We focus on metabolic restoration alongside evidence-based clinical care that supports the body’s foundational systems through nourishment, nervous system regulation, and strategic interventions that work with your physiology rather than against it.

peachy sunrise over ocean waves

Who We Are

Hō‘ala Wellness was founded by a Doctor of Pharmacy with a Master’s in Functional Medicine and Human Nutrition, driven by both personal experience and professional disillusionment. After years of frustration with the limitations of conventional Western medicine—and navigating many confusing paths in the world of nutrition—the founder began studying functional medicine and exploring metabolic research. In this process, she discovered insights from Dr. Ray Peat, whose work on metabolism, hormones, and cellular energy offered a new perspective that resonated with her experience. By applying these principles, she was able to restore her own health, renew her energy, and find lasting healing.

This transformative experience sparked a deep commitment to helping others do the same.

At Hō’ala Wellness Consulting, we understand both the science of the body and the innate healing wisdom it carries. Our work centers on restoring metabolic function as the foundation for whole-body healing—supporting energy production, hormone balance, digestion, and nervous system regulation. Rooted in the principles of functional medicine and pro-metabolic health, we offer an integrative and bio-individual approach to wellness. We meet you where you are—with compassion, clarity, and strategies that actually work.

Meet our Founder

Erin Masutani, PharmD, MS-HNFM, CCN

Erin Masutani is the founder of Hō‘ala Wellness Consulting. She is a Doctor of Pharmacy, a Certified Clinical Nutritionist (CCN), and holds a Master’s in Functional Medicine and Human Nutrition. A former Division I college athlete, Erin has been immersed in the health and wellness field for over 20 years, combining her passion for performance, resilience, and root-cause healing.

Her path hasn’t been linear. Despite her background in medicine and athletics, she faced her own struggles with energy, hormonal imbalances, and chronic symptoms—often worsened by the very protocols she was taught to trust. After years of frustration with the limitations of conventional medicine and mainstream nutrition, she pursued further study in functional medicine and clinical nutrition. During this journey, she also explored the work of Dr. Ray Peat, whose research into metabolism, thyroid function, and cellular energy provided the missing pieces—and ultimately led to her own healing.

Today, Erin brings together clinical training, lived experience, and the pro-metabolic principles that changed her life. She helps clients restore their metabolism, rebuild resilience, and improve function across energy, hormones, digestion, and stress regulation through personalized, evidence-informed care.

    • Master of Science in Human Nutrition & Functional Medicine
      University of Western States, Portland, OR
      Summa Cum Laude

    • Doctor of Pharmacy (PharmD)
      Albany College of Pharmacy & Health Sciences, Albany, NY
      Magna Cum Laude

    • Bachelor of Science in Psychology
      Union College, Schenectady, NY
      Magna Cum Laude,

    • Environmental Health – Advanced Practice Module – Institute for Functional Medicine (IFM)

    • Hormone Health – Advanced Practice Module – Institute for Functional Medicine (IFM)

    • Certified Clinical Nutritionist (CCN) – Clinical Nutrition Certification Board

    • Pharmacist & Patient-Centered Diabetes Care – American Pharmacists Association

    • Certified Health Coach – Primal Health Coach Institute

    • “Popping the Food Bubble” Course- Emma Sgourakis- The Nutrition Coach

We specialize in:

  • Pro-Metabolic Clinical Nutrition
    Using food, micronutrients, and strategic supplementation—guided by pro-metabolic principles and metabolic research, including insights from Dr. Ray Peat—to support energy production, hormone balance, digestion, thyroid function, and nervous system regulation.

  • Personalized Medication Counseling
    Helping you understand your medications, explore safer alternatives when appropriate, and reduce dependency where clinically possible.

  • Lifestyle & Nervous System Coaching
    Guiding you in restoring natural rhythms through sleep, movement, light exposure, stress modulation, and mineral-rich nourishment.

  • Root-Cause Resolution
    Identifying and addressing the metabolic and biochemical imbalances at the core of your symptoms—not just managing them.

large banyan tree with many roots sunlight coming through branches

Our Philosophy

At Hō‘ala Wellness, we believe true health is built from the inside out—starting with metabolic function. We combine functional medicine principles, pro-metabolic nutrition, and root-cause analysis to understand what is driving your symptoms, rather than simply managing them.

Our approach is individualized and evidence-informed, grounded in clinical training and real-world experience. We support the body’s foundational systems through nourishment, nervous system regulation, and targeted interventions that work with your physiology.

While we draw on a range of metabolic research—including insights influenced by the work of Dr. Ray Peat—our focus is on practical, personalized strategies that restore metabolic balance and support long-term resilience

Whether you’re managing chronic illness, recovering from burnout, moving through menopause, pursuing weight loss, or simply seeking greater energy and resilience, we’re here to help you rise.

Why Choose Hō’ala Wellness

  • Pro-Metabolic, Root-Cause Focus
    We go beyond symptom management to restore balance at the cellular and systems level.

  • Pharmacist-Led Expertise
    Deep understanding of medications, interactions, and safe deprescribing.

  • Whole-Person Support
    We consider your physiology, your environment, and your story.

  • Bio-Individual Plans
    Every protocol is tailored to your unique needs, not a one-size-fits-all model.

  • Empowerment First
    We’re not here to fix you—we’re here to partner with you. Healing starts with knowing your body and trusting its capacity to thrive.

Start Your Healing Journey