About Us
Awaken. Rise. Heal
At Hō‘ala Wellness Consulting, our name reflects our purpose. Hō‘ala—a Hawaiian word meaning “to rise” or “to awaken”—captures the essence of what we do: helping individuals reconnect with their body’s natural intelligence to heal, restore balance, and thrive
Our approach is rooted in pro-metabolic nutrition, informed by the pioneering work of Dr. Ray Peat, whose research in physiology, endocrinology, and cellular metabolism emphasized the body's innate capacity for resilience and repair. His decades of study into thyroid function, cellular energy, and hormone balance laid the groundwork for our metabolism-centered approach to healing. We focus on metabolic restoration coupled with targeted evidence-based clinical care that supports the body's foundational systems with nourishment, nervous system regulation, and strategic interventions that work with your physiology, not against it.
Who We Are
Hō‘ala Wellness was founded by a Doctor of Pharmacy with a Master’s in Functional Medicine and Human Nutrition, driven by both personal experience and professional disillusionment. After years of frustration with the limitations of conventional Western medicine—and walking many misguided paths in the world of nutrition—the founder discovered the work of Dr. Ray Peat. His research on metabolism, hormones, and cellular energy production offered a radically different lens—one that finally made sense. Through applying his principles, she was able to restore her own health, renew her energy, and find lasting healing.
This transformative experience sparked a deep commitment to helping others do the same.
We are a team of clinically informed nutritionists and health coaches who understand both the science of the body and the innate wisdom it carries. Our work centers on restoring metabolic function as the foundation for whole-body healing—supporting energy production, hormone balance, digestion, and nervous system regulation. Rooted in the principles of pro-metabolic health, we offer an integrative and bio-individual approach to wellness. We meet you where you are—with compassion, clarity, and strategies that actually work.
Meet our Founder
Erin Masutani, PharmD, MS-HNFM, CCN
Erin Masutani is the founder of Hō‘ala Wellness Consulting. She is a Doctor of Pharmacy, a Certified Clinical Nutritionist (CCN), and holds a Master’s in Functional Medicine and Human Nutrition. A former Division I college athlete, Erin has been immersed in the health and wellness field for over 20 years, combining her passion for performance, resilience, and root-cause healing.
Her path hasn’t been linear. Despite her background in medicine and athletics, she faced her own struggles with energy, hormonal imbalances, and chronic symptoms—often worsened by the very protocols she was taught to trust. After years of frustration with the limitations of conventional medicine and mainstream nutrition, she discovered the work of Dr. Ray Peat. His research into metabolism, thyroid function, and cellular energy provided the missing pieces—and ultimately led to her own healing.
Today, Erin brings together clinical training, lived experience, and the pro-metabolic principles that changed her life. She helps clients restore their metabolism, rebuild resilience, and reconnect with the intelligence of their bodies—through personalized, compassionate, and evidence-informed care.
-
Master of Science in Human Nutrition & Functional Medicine
University of Western States, Portland, OR
Summa Cum LaudeDoctor of Pharmacy (PharmD)
Albany College of Pharmacy & Health Sciences, Albany, NY
Magna Cum LaudeBachelor of Science in Psychology
Union College, Schenectady, NY
Magna Cum Laude,Environmental Health – Advanced Practice Module – Institute for Functional Medicine (IFM)
Hormone Health – Advanced Practice Module – Institute for Functional Medicine (IFM)
Certified Clinical Nutritionist (CCN) – Clinical Nutrition Certification Board
Pharmacist & Patient-Centered Diabetes Care – American Pharmacists Association
Certified Health Coach – Primal Health Coach Institute
“Popping the Food Bubble” Course- Emma Sgourakis- The Nutrition Coach
We specialize in:
Pro-Metabolic Clinical Nutrition
Using food, micronutrients, and strategic supplementation—guided by the principles of Dr. Ray Peat’s research—to support energy production, hormone balance, digestion, thyroid function, and nervous system regulation.Personalized Medication Counseling
Helping you understand your medications, explore safer alternatives when appropriate, and reduce dependency where clinically possible.Lifestyle & Nervous System Coaching
Guiding you in restoring natural rhythms through sleep, movement, light exposure, stress modulation, and mineral-rich nourishment.Root-Cause Resolution
Identifying and addressing the metabolic and biochemical imbalances at the core of your symptoms—not just managing them.
Our Philosophy
We believe that healing is not about restriction, deprivation, or forcing the body to comply—it’s about replenishing what's been depleted and removing what's blocking vitality.
Our pro-metabolic lens, shaped by the work of Dr. Ray Peat, honors the body’s design and capacity to heal when given the right inputs: nutrient-dense food, appropriate movement, restorative rest, light, connection, and a clear plan. His insights into the protective roles of saturated fats, thyroid function, progesterone, and cellular energy continue to influence how we guide clients back to health.
Every person is biochemically unique. That’s why we build personalized care strategies grounded in clinical insight, metabolic foundations, and deep listening.
Whether you’re managing chronic illness, recovering from burnout, wanting to lose weight, or simply seeking to feel more energized and resilient—we are here to help you rise.
Why Choose Hō’ala Wellness
Pro-Metabolic, Root-Cause Focus
We go beyond symptom management to restore balance at the cellular and systems level.Pharmacist-Led Expertise
Deep understanding of medications, interactions, and safe deprescribing.Whole-Person Support
We consider your physiology, your environment, and your story.Bio-Individual Plans
Every protocol is tailored to your unique needs, not a one-size-fits-all model.Empowerment First
We’re not here to fix you—we’re here to partner with you. Healing starts with knowing your body and trusting its capacity to thrive.